Sound Business (BOK)

Julian Treasure

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A fascinating practical guide to the use of sound in business, from performance-enhancing soundtracks to retail environments and office partitions. The world is full of sound - most of it unwanted and unplanned - which can change our moods, our behaviour and our performance. This book explains clearly how to use this fact to great advantage, in terms of productivity and customer performance. In a few years, a company's sound will become as important as its logo and public image. Here is a practical guide to planning and managing sound for increased profit in all aspects of business. Julian Treasure is founder of the world's first strategic sound consultancy and an international consultant on all matters of the use and abuse of sound in business and commerce. He is frequently invited to speak at international conferences.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter Julian Treasure
Forlag
MANAGEMENT BOOKS 2000
ISBN 9781852526689
Antall sider 278 Dimensjoner 14,9cm x 21,1cm x 1,8cm
Vekt 455 gram Leverandør Bertram Trading Ltd

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