Sounds Like Branding: Use the Power of Music to Turn Customers into Fans (BOK)

Jakob Lusensky

149,00 14900
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Everyone loves music, but not everyone loves advertising. Faced with increasingly impatient and fickle customers, some of the world's most famous brands have been turning to music and artists to engage the public in a way they could never do alone. Why? Because music speaks to our emotions, brings people together and starts conversations. If it's used correctly, it can turn a one-off purchaser into a loyal fan. Sounds Like Branding is, in its author's words, an 'ear-opening' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson's groundbreaking association with Pepsi in the 1980s and the music branding embraced today by global brands such as Nike, Starbucks, Levi's and Coca-Cola. What marketers need to know today is not what music to run in the background to an ad, but how a brand 'sounds'. This book is essential reading for any brand manager looking for a competitive edge in an increasingly cluttered media landscape.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2011 Forfatter Jakob Lusensky
Forlag
A & C Black
ISBN 9781408151433
Antall sider 176 Dimensjoner 12,9cm x 19,8cm x 1cm
Vekt 151 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing management, Advertising