Special Events: A New Generation and the Next Frontier (BOK)

Joe Goldblatt

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This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events' financial, quality, environmental and other strategic outcomes.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter Joe Goldblatt
Forlag
Wiley
ISBN 9780470449875
Antall sider 576 Dimensjoner 20cm x 24,4cm x 3,3cm
Vekt 1186 gram Leverandør Bertram Trading Ltd
Emner og form Management & management techniques

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