Speechwriting (BOK)

Simon Lancaster

179,00 17900
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"Speechwriting" is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2010 Forfatter Simon Lancaster
Forlag
CROWOOD PRESS
ISBN 9780709089179
Antall sider 240 Dimensjoner 14cm x 21,5cm x 1,9cm
Vekt 280 gram Leverandør Bertram Trading Ltd

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