Sports Marketing (BOK)

Larry DeGaris

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Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge between academic theory and real-life, industry-based research and practice. Defining the primary role of the sports marketer as revenue generation, the book is structured around the three main channels through which this can be achieved - ticket sales, media and sponsorship - and explores key topics such as: * Sports markets and business markets (b2b) * Fan development * Brand management * Media audiences, rights and revenue * Live sports events * Sponsorship * Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing and preparing for a career in sports marketing. It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers a testbank, slides, web links and other useful features for teaching and learning. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2015 Forfatter Larry DeGaris
Forlag
Taylor & Francis
ISBN 9780415630474
Antall sider 290 Dimensjoner 17,4cm x 24,5cm x 1,6cm
Vekt 528 gram Leverandør Bertram Trading Ltd
Emner og form Sport & leisure industries