Sports Marketing: A Strategic Perspective (BOK)

Matthew D. Shank

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Written from a strategic marketing perspective, this book explores the complex and diverse nature of sports marketing. The author presents a framework to help explain and organise the process, and looks at how principles are applied in practice.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2008 Forfatter Matthew D. Shank
Forlag
Pearson Higher Education
ISBN 9780138137458
Leverandør Bertram Trading Ltd Emner og form Sales & marketing

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