Sports Sponsorship and Marketing Communications: A European Perspective (BOK)

Wim Lagae

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Sports Sponsorship and Marketing Communications concentrates primarily on the objectives of marketing communication of brands that invest in sport sponsoring and how sponsors can utilise sport sponsoring to achieve brand and sales-related objectives. This book provides a truly European approach to this emerging field and provides the reader with a very clear link between marketing communications theory and the practicalities of sports sponsorship. This book is written for any students studying sports marketing, sports management, physical education or broader marketing courses. The book also aims to reach professionals in this field.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2005 Forfatter Wim Lagae
Pearson FT Prentice Hall Highe
ISBN 9780273687061
Antall sider 264 Dimensjoner 17,6cm x 23,3cm x 1,6cm
Vekt 438 gram Emner og form Sport & leisure industries