Start Your Own Public Relations Business (BOK)

Jacquelyn Lynn, Entrepreneur Press

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The explosion of media opportunities and the rapidly changing communications landscape have served as key drivers for the public relations industry, creating huge opportunities for communications and PR specialists like you! Coaching you all the way, the experts at Entrepreneur show you how to parlay your PR experience into a successful new business. Our experts take you step by step from building the business foundation to managing day-to-day operations. Learn how to set up your firm, choose your market niche, prospect and sign clients, build media relationships, set fees, and more! Plus, gain priceless insight, tips, and techniques from practicing entrepreneurs and industry experts! Learn how to: * Set up your own PR firm * Choose your market niche * Win over, sign, and keep clients * Build strong, well-planned campaigns using the latest tools of the trade * Develop prosperous relationships and partnerships * Boost profits by expanding your business * And more Go from public relations pro to CEO! Start your own public relations firm today!


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2009 Forfatter Entrepreneur Press, Jacquelyn Lynn
MCGRAW-HILL Professional
ISBN 9781599183381
Antall sider 178 Dimensjoner 17,8cm x 22,9cm x 0,9cm
Vekt 314 gram Leverandør Bertram Trading Ltd
Emner og form Public relations, Small businesses & self-employed