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Architect and industrial designer Stefano Giovannoni was born in La Spezia in 1954. He earned a degree from the Faculty of Architecture in Florence in 1978. An unfailing creator of best-selling objects, starting from his first industrial project, the 'Girotondo' series for Alessi, he has designed objects that have become full-fledged mass cults: the Bombo stool, Mami series of pots and Alessi bathroom have all garnered record-breaking sales within the design industry. Convinced that the best proof of a project's validity is its commercial success, Giovannoni succeeded in blending the very high quality of his designs with the product's mass market appeal, interpreting and often anticipating the public's wants. While a designer's work is usually identified with furniture design, Giovannoni's vast output instead ranges from designing cars to ice cream, from small and large electrical appliances to electronic equipment. Published in the same style as the successful 'Minimum Architects' series, the 'Minimum Design' series includes books about the major figures in the field of design, creators of objects that have become a part of our daily lives. The lamp on our desk, the chair we are sitting on or the glasses we are wearing have a genius behind them to be discovered. These volumes introduce in a practical manner the personalities and the works of the world's major designers by way of an historical-critical introduction to the work and life of each individual designer. An accurate selection of the designer's most famous objects arranged in chronological order and a critique of his or her work summarising the most significant reviews published in magazines and newspapers completes the subject.