Store Design and Visual Merchandising: Creating Store Space That Encourages Buying (BOK)

Claus Ebster, Marion Garaus

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In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis-a-vis books written by artists, architects and interior designers which lack a solid research foundation and academic journals articles, which are often inaccessible to the educated yet non-specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Claus Ebster, Marion Garaus
Forlag
Business Expert Press
ISBN 9781606490945
Antall sider 201 Dimensjoner 15,4cm x 23,1cm x 1,1cm
Vekt 300 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing