Strategic Brand Management: Global Edition (BOK)

Kevin Keller

999,00 99900
Sendes vanligvis innen 7-15 dager
For students, managers and senior executives studying Brand Management.

 Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.


This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2012 Forfatter Kevin Keller
Pearson FT Prentice Hall
ISBN 9780273779414
Antall sider 600 Dimensjoner 21,7cm x 27,6cm x 2cm
Vekt 1152 gram

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