Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-based (BOK)

Arthur Middleton Hughes

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Providing the most current marketing theories and strategies for 15 years--now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most profitable courses of action on Google, e-mail, smart phones, social media, and other websites. Arthur M. Hughes, founder and Vice President of The Database Marketing Institute, Ltd, has been designing and maintaining marketing databases for Fortune 500 companies and others for the past 30 years.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2012 Forfatter Arthur Middleton Hughes
Forlag
MCGRAW-HILL Professional
ISBN 9780071773485
Antall sider 608 Dimensjoner 15,7cm x 24,1cm x 4,5cm
Vekt 986 gram Leverandør Bertram Trading Ltd
Emner og form Sales & marketing