Strategic International Marketing: An Advanced Perspective (BOK)

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Strategic International Marketing collates the most recent ideas, trends and original research to present a truly international approach to the theory and practice of marketing strategy. Featuring contributions from some of the world's leading international marketing academics and researchers, the book considers in detail the different approaches to planning, organization and marketing in global markets. The book strikes a balance between the 3Cs of global markets (change, challenges and contributions) whilst presenting innovative perspectives on the 7Ps of strategic marketing. Straightforward language and international case studies throughout make Strategic International Marketing an ideal companion for postgraduates and advanced undergraduates studying international or global marketing.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forlag
PALGRAVE MACMILLAN
ISBN 9780230580244 Antall sider 336
Dimensjoner 19cm x 24,7cm x 1,8cm Vekt 655 gram
Leverandør Bertram Trading Ltd Andre medvirkende Suraksha Gupta, T. C. Melewar
Emner og form Sales & marketing, Sales & marketing management