Strategic Issues in International Retailing: Concepts and Cases (BOK)

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This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2006 Forlag
ROUTLEDGE
ISBN 9780415343718 Antall sider 232
Dimensjoner 15,6cm x 23,4cm x 1,3cm Vekt 362 gram
Leverandør Bertram Trading Ltd Andre medvirkende John A. Dawson, Masao Mukoyama, Roy Larke
Emner og form Sales & marketing, International business