Strategic Management and Competitive Advantage: Concepts (BOK)

Jay B. Barney, William S. Hesterly

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Core strategic management concepts without the excess. Just the essentials-Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Jay B. Barney, William S. Hesterly
Forlag
Pearson Higher Education
ISBN 9780132560443
Antall sider 408 Dimensjoner 20,3cm x 25,2cm x 1,3cm
Vekt 662 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy