Strategic Management and Competitive Advantage (BOK)

Jay B. Barney, William S. Hesterly

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Core strategic management concepts without the excess. Just the essentials-Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze cases and real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis. The fourth edition features several new and updated cases.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Jay B. Barney, William S. Hesterly
Forlag
Pearson Higher Education
ISBN 9780132560450
Antall sider 624 Dimensjoner 20,2cm x 25,4cm x 2cm
Vekt 1006 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy, Business competition