Strategic Management: Concepts and Cases: Competitiveness and Globalization (BOK)

Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson

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Introduce your students to strategic management with the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious instructors, Hitt, Ireland and Hoskissons, "Strategic Management: Competitiveness and Globalization, Concepts and Cases, 10/e" provides an intellectually rich, yet thoroughly practical, analysis of strategic management today. This unique text is the only one that integrates the classic industrial organization model with a resource-based view of the firm to give students a complete understanding of how today's businesses use strategic management to establish a sustained competitive advantage. The authors combine the latest, cutting-edge research and strategic management trends with ideas from some of today's most prominent scholars. A strong global focus and carefully selected examples from more than 600 emerging and established companies place ideas into context within an inviting, practical presentation. A wealth of learning features, experiential exercises and more than 30 all-new compelling cases examine a broad range of critical issues confronting managers today. Engaging, updated video cases, "CNOW" online teaching tools, and a complete electronic business library help keep issues current and relevant. "Strategic Management: Competitiveness and Globalization" provides the solid understanding your students need to effectively apply strategic management tools and techniques to increase performance and their organization's competitive advantage.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2012 Forfatter Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson
ISBN 9781111825874
Antall sider 920 Dimensjoner 18,9cm x 24,6cm x 2cm
Vekt 1769 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy, Management & management techniques