Strategic Management: Concepts and Cases (BOK)

Frank T. Rothaermel

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Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent businessenvironment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2012 Forfatter Frank T. Rothaermel
MCGRAW-HILL Higher Education
ISBN 9780078112737
Antall sider 960 Dimensjoner 20,8cm x 26,1cm x 3,5cm
Vekt 1841 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy