Strategic Management: Creating Competitive Advantages (BOK)

Gregory G. Dess, G.T. (Tom) Lumpkin, Alan Eisner

699,00 69900
Sendes vanligvis innen 7-15 dager
Strategic Management: Text and Cases, Global Edition, by prestigious authors Dess/Lumpkin/Eisner, new co-author Gerry McNamara, and global contributor Bongjin Kim provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as intellectual assets, entrepreneurship, innovation, knowledge management, corporate governance, Internet strategies, crowdsourcing, environmental sustainability, and businesses' use of social media. The text is rounded off by rich, relevant, and teachable cases. The case selections emphasize variety, currency, and recognizable company names on the global stage. The cases include both financial data and strategic issues. This group of cases gives instructors and students unparalleled quality and variety. These selections combine comprehensive and shorter-length cases about well-known companies from around the world.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Alan Eisner, G.T. (Tom) Lumpkin, Gregory G. Dess
ISBN 9780071317047
Antall sider 992 Dimensjoner 20cm x 25,1cm x 2,5cm
Vekt 1359 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy, Management & management techniques