Strategic Management for Hospitality and Tourism (BOK)

Taylor

649,00 64900
Sendes vanligvis innen 5-15 dager
Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations. This title also provides online support material for tutors and students, in the form of PowerPoint presentations, extra case studies, additional exercises and web links to aid both teaching and learning.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2007 Forfatter Taylor
Forlag
Taylor & Francis
ISBN 9780750665223
Antall sider 350 Dimensjoner 18,9cm x 24,6cm x 2,1cm
Vekt 698 gram Leverandør Bertram Trading Ltd