Strategic Management for Travel and Tourism (BOK)
Sendes vanligvis innen 5-15 dager
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
|Utgitt||2002||Forfatter||David Campbell, George Stonehouse, Nigel Evans|
|Antall sider||420||Dimensjoner||18,9cm x 24,6cm x 2,1cm|
|Vekt||793 gram||Leverandør||Bertram Trading Ltd|
|Emner og form||Business strategy, Management & management techniques, Tourism industry|