Strategic Management for Travel and Tourism (BOK)

David Campbell, George Stonehouse, Nigel Evans

469,00 46900
Sendes vanligvis innen 5-15 dager
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2002 Forfatter David Campbell, George Stonehouse, Nigel Evans
Forlag
ROUTLEDGE
ISBN 9780750648547
Antall sider 420 Dimensjoner 18,9cm x 24,6cm x 2,1cm
Vekt 793 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy, Management & management techniques, Tourism industry