Strategic Management (BOK)

H.Igor Ansoff

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This book is the original, classic text by H. Igor Ansoff, the pioneer and "Father of Strategic Management". This is the founding work on strategic management, a concept that lies at the core of modern business. Ansoff focuses upon the behavior of complex organizations in turbulent environments and upon what determines success. This groundbreaking approach to modeling strategic capability and strategic choice has influenced an entire generation of managers and strategists. It remains today a key work on strategy.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2007 Forfatter H.Igor Ansoff
ISBN 9780230525481
Antall sider 270 Dimensjoner 14cm x 21,6cm x 1,5cm
Vekt 460 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy