Strategic Management in the Aviation Industry (BOK)

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This book provides a comprehensive overview of current strategic challenges and measures required to meet those challenges in a dynamic industry. Experts from aviation practice and management, in addition to acknowledged scholars, contribute to this volume and combine academic expertise with economic and business perspectives in an unprecedented way for the aviation field. The focus is not restricted to passenger airlines. The five parts of the book additionally include chapters on alliance management and formation, strategic issues for air freight carriers and airport companies, as well as impacts the airline industry exerts on its environment. The book combines both concepts and results from recent academic research with applications and case studies from major industry players.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2005 Forlag
ASHGATE PUBLISHING
ISBN 9780754645672 Antall sider 684
Dimensjoner 15,6cm x 23,4cm x 5cm Vekt 1158 gram
Leverandør Bertram Trading Ltd Andre medvirkende Herbert Baum, Sascha Albers, Stefan Auerbach, Werner Delfmann
Emner og form Business strategy, Management & management techniques, Aerospace & air transport industries