Strategic Management in Tourism (BOK)

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Fully updated with new chapters linking strategic thinking and action in the management of tourism, this comprehensive textbook provides an analytical evaluation of the most important global trends in tourism and analysis of the impact of crucial environmental issues and their implications and the major factors affecting international tourism management. Following a successful first edition that is now a mainstream textbook in tourism courses, the book also covers marketing strategy, functional management and strategic planning in order to provide an integrated synthesis that will benefit students in their future careers, and also be useful to professionals working in the tourism sector. It is suitable for students and researchers in tourism and related subjects.

Produktfakta

Språk Engelsk Engelsk Utgitt 2011
Forlag
CABI
ISBN 9781845935887
Antall sider 328 Dimensjoner 18,9cm x 24,6cm x 2cm
Vekt 900 gram Leverandør Bertram Trading Ltd
Andre medvirkende Luiz Moutinho Emner og form Tourism industry