Strategic Management of Technological Innovation (BOK)

Melissa A. Schilling

1 049,00 1 04900
Sendes vanligvis innen 5-15 dager
"Strategic Management of Technological Innovation, 3e" by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2009 Forfatter Melissa A. Schilling
Forlag
MCGRAW-HILL Higher Education
ISBN 9780073381565
Antall sider 320 Dimensjoner 18,5cm x 23,1cm x 1,2cm
Vekt 485 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy, Business innovation

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