Strategic Management:Concepts and Cases, Global Edition (BOK)

Fred David

949,00 94900
Sendes vanligvis innen 5-15 dager
For undergraduate and graduate courses in strategy. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been thoroughly updated and revised with current research and concepts. This edition includes 29 new cases and end-of- chapter material, including added exercises and review questions. MyManagementLab for Strategic Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2014 Forfatter Fred David
Forlag
Pearson Higher Education
ISBN 9781292016894
Antall sider 688 Dimensjoner 21,6cm x 27,6cm x 2,1cm
Vekt 1969 gram Leverandør Bertram Trading Ltd