Strategic Marketing Decisions (BOK)

Isobel Doole

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This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment. Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up-to-date and innovative manner. It recognises the increasing time pressures of both students and managers and so strives to maintain the readability and clarity through a straightforward and logical structure that will enable them to apply their learning to the tasks ahead.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2004 Forfatter Isobel Doole
Cengage Learning
ISBN 9781844801428
Antall sider 342 Dimensjoner 22cm x 27,6cm x 2,2cm
Vekt 922 gram Leverandør Bertram Trading Ltd