Strategic Marketing for Health Care Organizations (BOK)

Philip Kotler

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This much needed text offers an authoritative introduction to strategic marketing and presents a wealth of ideas for gaining the competitive edge in the health care arena. The authors analyze many aspects of customer driven health care industries, and use examples and cases to show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With "Strategic Marketing for Health Care Organizations", students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2008 Forfatter Philip Kotler
Forlag
Jossey Bass Wiley
ISBN 9780787984960
Antall sider 576 Dimensjoner 18,7cm x 24,3cm x 3,7cm
Vekt 1109 gram Leverandør Bertram Trading Ltd
Emner og form Health systems & services