Strategic Marketing Management: A Process-based Approach (BOK)

Luiz Moutinho, Pat Southern

639,00 63900
Sendes vanligvis innen 5-15 dager
"Strategic Marketing Management: A Process Based Approach" integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides the final year student with an overview of how marketing fits into the overall management picture. "Strategic Marketing Management: A Process-Based Approach" draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.


Språk Engelsk Engelsk Utgitt 2008
Forfatter Luiz Moutinho, Pat Southern Forlag
Cengage Learning
ISBN 9781844800001 Antall sider 512
Dimensjoner 19,6cm x 26cm x 2,2cm Vekt 1080 gram
Leverandør Bertram Trading Ltd Emner og form Sales & marketing