Strategic Marketing Problems (BOK)

Roger A. Kerin, Robert A. Peterson

829,00 82900
Sendes vanligvis innen 7-15 dager
For undergraduate and graduate marketing strategy courses. A comprehensive, practice-driven approach to developing decision-making skills in marketing. Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they've learned. This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Robert A. Peterson, Roger A. Kerin
Pearson Higher Education
ISBN 9780273768944
Antall sider 744 Dimensjoner 21,3cm x 27,2cm x 2,6cm
Vekt 1300 gram Emner og form Sales & marketing

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