Strategic Marketing (BOK)

Todd Mooradian & Kurt Matzler

949,00 94900
Sendes vanligvis innen 5-15 dager
For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Todd Mooradian & Kurt Matzler
Forlag
Pearson Higher Education
ISBN 9781292020563
Antall sider 448 Leverandør Bertram Trading Ltd