Strategic Organizational Communication (BOK)

Charles Conrad

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Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communication * Places organizations and organizational communication within a broader social, economic, and cultural context * Applies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership, as well as global economic contexts * Offers a level of sophistication and integration of ideas from a variety of disciplines that makes this treatment definitive

Updated in the seventh edition: * Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK * Offers a nuanced, in-depth discussion of technology, and a new chapter on organizational change * Includes new and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout * Online Instructors' Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Charles Conrad
ISBN 9781444338638
Antall sider 520 Dimensjoner 19cm x 24,3cm x 2,3cm
Vekt 882 gram Leverandør Bertram Trading Ltd

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