Strategic Planning, Marketing & Public Relations, and Fund-R (BOK)

Cynthia C. Ryans

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Because of severe budgetary constraints and the dwindling number of 18-year-olds, colleges and universities are looking for new ways to keep their heads above water. One step toward a solution is to see how others have done it. The authors focus on three important facets of higher educational administration: strategic planning, marketing and public relations, and fundraising. They offer their own perspectives, include previously published journal articles by experts, and provide an annotated bibliography of books and journal articles on these subjects. Each citation includes a complete bibliography entry and a 50-100 word annotation. With author/title and subject indexes and a directory of publishers mentioned in the book. The contributors: Peter Doyle, Gerald Newbould, Abby Livingston, William Keim, Fred Gehrung, James Blackburn, Donald Shandler, Roger Wadswoth, Wayne Anderson, Charles Webb, and Fisher Howe.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 1986 Forfatter Cynthia C. Ryans
ISBN 9780810818910
Antall sider 280 Dimensjoner 14,3cm x 22,5cm x 2,5cm
Vekt 492 gram Leverandør Bertram Trading Ltd