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Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality public relations, advertising and multidisciplinary, multimedia writing with clear, concise instructions for more than 40 documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Bonnie Poovey Short, Charles Marsh, David W. Guth
Forlag
Pearson Higher Education
ISBN 9781292039459
Antall sider 266 Dimensjoner 21,5cm x 27,4cm x 0,9cm
Vekt 560 gram Leverandør Bertram Trading Ltd
Emner og form Press & journalism, Communication studies, Writing skills

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