Strategies for e-Business (BOK)

Tawfik Jelassi

899,00 89900
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Strategies for E-Business provides realistic and compact coverage of the key concepts linking strategy and e-business, illustrated by original case studies. Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2014 Forfatter Tawfik Jelassi
Forlag
Pearson Higher Education
ISBN 9780273757870
Antall sider 780 Dimensjoner 19cm x 24,6cm x 2,9cm
Vekt 1272 gram Leverandør Bertram Trading Ltd