Strategy: A View from the Top (BOK)

John A. Pearce, Cornelis A. De Kluyver

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For undergraduate and graduate strategy courses. Gain a strategic edge in today's business world. This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities. The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Cornelis A. De Kluyver, John A. Pearce
Forlag
Pearson Higher Education
ISBN 9781292040363
Antall sider 192 Dimensjoner 21,6cm x 27,4cm x 0,7cm
Vekt 420 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy