Strategy and Strategists (BOK)

James Cunningham, Brian Harney

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Strategy and Strategists provides an illuminating exploration of strategy and its implications for business. Adopting a critical and reflective approach, the authors guide the reader through the complexities of strategy, clearly presenting the conflicting viewpoints and arguments in this exciting and fast-moving field. Business examples throughout the text elucidate strategy theory, providing future managers and executives with the awareness and knowledge necessary to test perspectives and draw their own conclusions. Linking literature to contemporary developments, this engaging textbook is invaluable reading for all students of strategy. Online Resource Centre: For Lecturers: PowerPoint Slides Teaching notes for long cases Guide to answering questions on readings Answers to discussion questions Sample examination questions All figures from the book For Students: Multiple choice questions Updates to the case studies Annotated weblinks Guidance to further readings

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2012 Forfatter Brian Harney, James Cunningham
Forlag
OXFORD UNIVERSITY PRESS ACADEM
ISBN 9780199219711
Antall sider 720 Dimensjoner 19,4cm x 26,4cm x 3,9cm
Vekt 1513 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy