Strategy and the Business Landscape (BOK)

Pankaj Ghemawat

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KEY BENEFIT Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.KEY TOPICS Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.MARKET This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2009 Forfatter Pankaj Ghemawat
Forlag
Pearson Prentice Hall Computin
ISBN 9780136015550
Antall sider 192 Dimensjoner 18cm x 23cm x 0,7cm
Vekt 260 gram Leverandør Bertram Trading Ltd