Strategy for the Corporate Level - Where to Invest, Wh (BOK)

Andrew Campbell

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A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2014 Forfatter Andrew Campbell
Forlag
Jossey Bass Wiley
ISBN 9781118818374
Antall sider 400 Dimensjoner 16cm x 23,5cm x 2,8cm
Vekt 700 gram Leverandør Bertram Trading Ltd