Strategy Maps: Converting Intangible Assets into Tangible Outcomes (BOK)

Thomas H. Davenport, David P. Norton, Robert Steven Kaplan

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More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "strategy map"--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual "aha!" for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.


Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2004 Forfatter David P. Norton, Robert Steven Kaplan, Thomas H. Davenport
Harvard Business School Publis
ISBN 9781591391340
Antall sider 480 Dimensjoner 16cm x 24,1cm x 4,5cm
Vekt 874 gram Leverandør Bertram Trading Ltd
Emner og form Business strategy