Survey Research Handbook (BOK)

Pamela L. Alreck, Robert B. Settle

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The "Survey Research Handbook, Third Edition" by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2003 Forfatter Pamela L. Alreck, Robert B. Settle
Forlag
MCGRAW-HILL Higher Education
ISBN 9780072945485
Antall sider 496 Dimensjoner 18,5cm x 23,1cm x 2cm
Vekt 704 gram Leverandør Bertram Trading Ltd
Emner og form Research methods: general