Technology Strategy for Managers and Entrepreneurs (BOK)

Scott Andrew Shane

899,00 89900
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For undergraduate and graduate courses in technology strategy, management of innovation and technology, technology entrepreneurship, and engineering management. This book emphasizes how the future manager or entrepreneur can use strategic management of innovation and technology to enhance firm performance. It helps students to understand the process of technological change; the ways that firms come up with innovations; the strategies that firms use to benefit from innovation; and the process of formulating technology strategy.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Scott Andrew Shane
Forlag
Pearson Higher Education
ISBN 9781292040325
Antall sider 386 Dimensjoner 21,6cm x 27,4cm x 1,4cm
Vekt 806 gram Leverandør Bertram Trading Ltd
Emner og form Management of specific areas