Tested Advertising Methods (BOK)

John Caples

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The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 1998 Forfatter John Caples
Forlag
Pearson Higher Education
ISBN 9780130957016
Antall sider 304 Dimensjoner 15,4cm x 23cm x 2,4cm
Vekt 499 gram Leverandør Bertram Trading Ltd
Andre medvirkende David Ogilvy, Gordon E. White