Textual Analysis (BOK)

Alan McKee

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'Alan McKee presents a student friendly introduction to the analysis of cultural texts. The book highlights the cultural differences in interpretation with an array of fascinating examples. Textual Analysis is written in an accessible style with several useful case studies. Each chapter also includes exercises for classroom' - Jane Stokes, London Metropolitan University 'McKee is a gifted practitioner of the skills he would teach in this book, as well as a lively and engaging writer and one who has a real commitment to making his ideas available to a larger public' - Henry Jenkins, Massachusetts Institute of Technology This book provides an indispensable basic introduction to textual analysis. McKee starts from the most basic philosophical foundations that underlie the practice and explains why texts are important and what they tell us about the world they represent. Textual Analysis guides students away from finding the 'correct' interpretation of a text and explains why we can't simply ask audiences about the interpretations they make of texts. Textual Analysis: - points to the importance of context, genre and modality - uses excellent examples drawn from popular culture - provides students with a solid grounding on many of the important concepts underlying media and cultural studies Written in an accessible and straightforward style Textual Analysis: A Beginners Guide will be essential reading for all students of media, cultural and communication studies.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2003 Forfatter Alan McKee
Forlag
Sage Publications Ltd
ISBN 9780761949930
Antall sider 160 Dimensjoner 15,8cm x 23,5cm x 1cm
Vekt 280 gram Leverandør Bertram Trading Ltd