30 Day MBA in Marketing (BOK)

Colin Barrow

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"The 30 Day MBA in Marketing" provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as Buyer behaviour, Marketing strategy, Promotion and advertising, Pricing, Managing the marketing organization and Marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2011 Forfatter Colin Barrow
Forlag
KOGAN PAGE
ISBN 9780749462178
Antall sider 256 Dimensjoner 15,9cm x 23,4cm x 1,5cm
Vekt 901 gram Leverandør Bertram Trading Ltd