30 Day MBA (BOK)

Colin Barrow

199,00 19900
Sendes vanligvis innen 5-15 dager
Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this third edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - it also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Volkswagen Group China, Google in China, IKEA, Meraki, Ocado, Ford, IBM and McDonalds among others. Including a range of free online resources that enable you to revise and test your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2013 Forfatter Colin Barrow
Forlag
KOGAN PAGE
ISBN 9780749469900
Antall sider 336 Vekt 510 gram
Leverandør Bertram Trading Ltd