Advertised Mind (BOK)

Erik Plessis

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Advertising research organizations have been trying for years to measure the effectiveness of advertising. "The Advertised Mind" draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what 'ad-liking' really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2008 Forfatter Erik Plessis
ISBN 9780749450243
Antall sider 256 Dimensjoner 15,7cm x 23,5cm x 1,4cm
Vekt 406 gram Leverandør Bertram Trading Ltd