Adweek Copywriting Handbook (BOK)

Joseph Sugarman

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Produktfakta

Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2006 Forfatter Joseph Sugarman
Forlag
Wiley
ISBN 9780470051245
Antall sider 360 Dimensjoner 19cm x 23,5cm x 1,9cm
Vekt 680 gram Leverandør Bertram Trading Ltd