The Age of Selfish Altruism: Why New Values are Killing Consumerism (BOK)

Alan Fairnington

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Alan Fairnington has distilled the emerging attitudes towards our business and social mores, and traditional consumption habits in an insightful and highly readable forecast of twenty-first century trends and developments. Julie Sherborne Managing Director ACP Magazines Asia This book is a most important framing of our evolving marketplace. Companies, governments and NGOs need to pay attention and think through its ramifications. Dr. Alan Middleton Executive Director, Marketing Professor Schulich School of Business Timely, thoughtful and provocative. John A. Quelch Professor Harvard Business School Alan Fairnington provides a roadmap for marketers who need to understand the changing values and new perspectives of consumers. He provides a well argued review of the issues and opportunities which companies will need to grasp in this century. Stefan Grafe Founder and Managing Partner Mext Consulting A thought provoking and fascinating view of the future of consumerism. The book not only provides a global perspective, but also focuses on specific challenges facing China and other major economies. Hong Du Chief Operating Officer Sina.Com.cn

Produktfakta

Språk Engelsk Engelsk Innbinding Innbundet
Utgitt 2010 Forfatter Alan Fairnington
Forlag
Wiley
ISBN 9780470825082
Antall sider 220 Dimensjoner 15,9cm x 23,5cm x 2,6cm
Vekt 498 gram Leverandør Bertram Trading Ltd
Emner og form Cultural studies, Business ethics & social responsibility