Art of Social Selling: Finding and Engaging Customers on Twi (BOK)

Belew Shannon

249,00 24900
Sendes vanligvis innen 7-15 dager
Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions ...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: use content and conversations to build online relationships that transition to sales; execute realistic sales strategies for each of the major social media platforms; spot social media trends that may influence future buying behaviors; sell online in B2B and B2C environments; turn social shares (likes, favorites, +1s) into social sales; set tangible goals; and use online tools and analytics to track social influencers and identify relevant conversations as they are happening. Complete with a chapter dedicated to capturing mobile sales - a segment poised to explode as the adoption of smartphones and tablets grows - The Art of Social Selling is essential reading for every sales professional.


Språk Engelsk Engelsk Innbinding Heftet
Utgitt 2014 Forfatter Belew Shannon
ISBN 9780814433324
Antall sider 272 Dimensjoner 22,8cm x 15,4cm x 1,9cm
Vekt 472 gram Leverandør Bertram Trading Ltd